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CASE STUDY

REACTIVE RETAIL

McLaren Racing: Formula 1 Team 2024 Champions Collecton

Overview

McLaren Formula 1 Team's 2024 World Constructors' Championship victory was a historic achievement, marking their 9th title and their first since 1998. Their triumph at the Abu Dhabi Grand Prix sealed their long-awaited return to the top of Formula 1.

As the McLaren Formula 1 teams' official apparel and sportswear supplier, Castore designed a range of fanwear ahead of the final race of the season. 

Following the championship victory, Infinity Inc. promptly initiated the transfer printing and pressing process for the official McLaren Formula 1 Team's Champions Collection fanwear range. 

Colour Matching

This large-scale production involved over 20,000 T-shirts and hoodies, with contrasting colour designs, some styles featuring 8 print locations with intricate details, including partner logos.

To achieve a perfect match of McLaren Racing’s unique papaya orange, our specialist printing team mixed and sampled inks to get the right final result. It was crucial that the orange ink used on the black garments perfectly matched the orange T-shirts to ensure colour consistency.

McLaren Racing Constructors Champions Merchandise Range

Precision Pressing

Screen Print Transfers (SPT) were identified as the most effective branding method for this project. This approach allowed for detailed designs and vibrant prints while maintaining durability and comfort. The Infinity Inc. application team used laser guides to precisely align and press each transfer, ensuring uniformity across the entire collection.

Blog images (4)

 

Results & Impact

Efficiency & Speed: Leveraging the in-house capabilities of Infinity Inc. allowed for  a rapid turnaround, enabling fans to access championship merchandise promptly.

Quality Assurance: The use of advanced transfer printing methods ensured that each garment met Castore and McLaren Racing’s high standards.

Scalability: The successful execution of this project demonstrated the ability Infinity Inc. has to handle large-scale, time-sensitive orders with precision.

Seamless Solutions

The integration of Infinity Inc. into the Castore Group has strengthened their ability to deliver premium sports apparel with unmatched speed and quality. The success of the McLaren Racing Constructors Champion merch range is a testament to the seamless collaboration between Castore and Infinity Inc., proving their ability to support elite sports teams with high-performance apparel and quick production